CLIENT: Batamas Bandung, Indonesia

Batamas is a typical food brand from Bandung, Indonesia; Batagor (Baso Tofu Fried). This product was made in a home industry business by a housewife from Bandung. Products are sold frozen and ready to cook at consumers’ homes.

Janeus Design is trusted to create packaging that is suitable for protecting frozen food on the go, yet still looks elegant and classy. The packaging must also be strong to protect damage during shipping.

Photos of whole foods after ready-to-eat greatly influence consumer interest in buying frozen food products, so the main visual of the packaging is the cooked form of the product itself, equipped with the necessary brief information about the product.

Design and Layout by Janeus Design
Photograph by Poniman Mulijadi