Brand identity and naming for a local tour and travel agency from Bandung, Indonesia.
In 2019, Katherina decided to start a tour and travel agency on her own behalf. Kat Tour serves everything needed to do a tour both domestically and abroad.
Katherina pioneered her own tour and travel agency, assisted by a partner who was in charge of administration. Therefore, the identity that is built for Kat Tour is about the services provided by a Katherina to her consumers. In addition, Kat Tour has a differentiator from other agencies where it can serve all needs, even the simplest, so they dare to look different by guaranteeing Excellent Service.
For Kat Tour is about tour and travel that was born from a great woman, Kat Tour’s identity is inseparable from the feminine image. In addition, the image that wants to be born from Kat Tour’s identity is an agency that provides comfort, the best service and makes you feel classy.
The typeface used as the main font of Kat Tour is Avenir, a typeface that has a timeless shape, but it still seems modern making Kat Tour’s soul young. The secondary font set for Kat Tour is Calibri for all writing needs that require official fonts. The selection of the Calibri font is the same as Avenir who can collaborate with each other to provide a timeless, modern minimalist image.